London-based indie artist SAMLOW introduces himself with “Magazine,” a high-voltage debut single that fuses indie-rock grit with electronic pulse, low-frequency tension, and undeniable forward motion. Built around driving basslines, taut synths, and choruses that cling like static, “Magazine” marks the first transmission from an artist who has spent years tuning his signal before stepping fully into the light.
Raised in a working-class home in the Italian Alps, SAMLOW, the artist project of songwriter Sam Gino, learned rhythm early, absorbing it from the physical current of his father wiring houses with electricity and devotion. That sense of voltage runs through his music. Bass was his first instrument and remains the backbone of every track, shaping a sound where low frequencies lead and emotion hums beneath the surface. From the quiet of the mountains to studios and stages across Europe, the US, the UK, and Australia, Sam has spent over a decade recording, touring, and locking grooves with notable artists before arriving at the focused, charged identity of SAMLOW
“Magazine” is the culmination of that journey. Produced at Cube Recording Studios in Cornwall with Gareth Young (The xx, Kasabian’s Tom Meighan) and co-written with Bnann Infadel (Infadels), the track captures obsession and connection through sound rather than spectacle. It’s a metaphor for a rare, magnetic presence, something that doesn’t shout for attention, yet ignites everything around it.
“This track felt like the first time I said something out loud I’d been thinking for years,” says SAMLOW. “It’s about obsession and connection, those rare presences that don’t need to shout. In a world constantly screaming for attention, there’s something powerful about a feeling that stays quiet but still hits you.”
Musically, “Magazine” rises and falls with purpose, sitting in the sweet spot between lyrical fixation and melodic release. Young’s rhythm-driven production brought an immediate shorthand to the studio. At the same time, Infadel’s writing chemistry helped shape a track that felt less constructed and more captured, a moment caught under pressure.
SAMLOW’s sound lives between new indie wave and alt-rock, defined by melodic bass riffs, stripped-back synths, and an emotional tension that refuses to dissipate. It’s music for the out-of-place, for those still dancing, for listeners drawn to connection over noise.
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